Passenger
1 Million Trees

Custom embroidered patches, digitally rendered and illustrated to celebrate Passenger planting over 1 million trees as part of their Trees for the Future scheme. Each patch was designed for use in a digital campaign running through social, email, D2C, and B2B touchpoints as the main visual style throughout. Complemented by brand photography and long-format blog posts, these bold visual assets added great impact and easy-to-read messages in a playful brand aesthetic.