Passenger 1 Million Trees

Custom embroidered patches, digitally rendered and illustrated to celebrate Passenger planting over 1 million trees as part of their Trees for the Future scheme.

Each patch was designed for use in a digital campaign running through social, email, D2C, and B2B touchpoints as the main visual style throughout. Complemented by brand photography and long-format blog posts, these bold visual assets added great impact and easy-to-read messages in a playful brand aesthetic.

Project Notes
Full ATL project as lead graphic designer for Passenger

Project Credits
Passenger design team delivered a full campaign
Pip Roberts & Em Vidal

Making the artwork

A patch to be proud of

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