Passenger Motorhome Giveaway

Inspired by bad bumper stickers, retro campervans, and tacky holiday postcards, I designed a full digital campaign for Passenger to give away a fully stocked 1980s motorhome.

The beloved vehicle named “Old Piney” was a real beauty, but it needed some love and character to endear it to the travelling nomad fanbase Passenger has acquired. Here’s a look at some of my favourite stickers created for the comp, including a full series of mascots, custom typography, sticker sets, and fun collectible graphics for an ATL digital campaign.

Project Notes
In-house lead graphic designer for Passenger
Campaign art direction, design, and rollout
Sticker design | Mascots | Custom type

Project Credits
Lifestyle photography - Tom Young

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